FAQ
Q: Who should advertise on iExpress Ad Network?
A: Advertisers who need to focus on ROI should advertise on our ad network. It is ideal for advertisers who want to generate leads and/or sales as it is based on the CPC model. For branding campaigns, it is advisable to use the CPM model.
Q: What is the minimum buy for iExpress?
A: Our current launch-package is S$5,900 with 6,250 guaranteed clicks in one month. Applicable to only Singapore advertisers. This translates to S$0.80 CPC. Minimum investment thereafter will be US$3,000.
Q: Can I select the websites I want to advertise on?
A: iExpress is based on Run-On-Network buy. We believe that each campaign will achieve different results on different websites and only through running across a network will true optimization takes place. We will track and optimize each campaign such that it reaches your target audience through behavioral targeting. We assure advertisers that we will not advertise on adult, gambling or political websites.
Q: Since I can’t select the websites to advertise on, why should I place my money with you?
A: Firstly, we partner with 50 ad networks worldwide and will be able to help you run a campaign across all the websites in the network. This will help you to save time dealing with each individual site on your own.
Secondly, we will help to track your entire campaign and to make sure that your ads are placed on the website that is most suitable for your campaign to ensure that your campaign gives you maximum ROI at the lowest cost.
Q: Why don’t we disclose websites?
A: iExpress is sold based on Run-On-Network (RON) and focuses mainly on each campaign’s ROI. As there is no guarantee that your ads will be running on every single sites, subject to inventory availability and cost, no guarantee will be made on any specific website. Additionally, the ad networks that we partner with have constant changes/updates on their website listings and thus, it will be difficult to access and list all sites. However we do have a sample site listing for your reference.
Q: What sort of ads do you run on iExpress Network?
A: We run display ads and not search ads.
Q: What are the types of websites you work with?
A: We work with other ad networks regionally and internationally, individual publishers from various categories are also on our network. Categories includes Social Media, Women & Health, Entertainment, Sports, Travel, Auto, Gaming, Business & Finance, News & Information, Men, Education and many more. (Blue chips clients, strategize to get the cheapest rates for your campaigns)
Q: What can my campaign report tells me?
A: Campaign report will include CTR, delivered impressions, delivered clicks, which can be breakdown by creative to allow advertiser to know which is the better performing ad unit/creative. Daily breakdown is available upon request.
Q: Can my report tells me which are the better performing websites?
A: No. As there are just too many websites on our network, optimization will be done according to different categories and partners. This is done so as the essence of RON lies in the believe of combining different strength from different websites/ad network instead of focusing on only a few.
Q: What creative do I need to provide?
A: Advertisers will need to provide 3 standard IAB ad units:
– 728×90 (Super Banner)
– 250×250; 300×250 (Showcase)
– 120×600; 160×600 (Skyscraper)
Q: Does iExpress accept 3rd party ad-serving/tracking?
A: Yes. We accept 3rd party ad serving from all major ad serving companies. Please check with your respective sales representative to confirm if we will accept your specific tags.
Q: Does iExpress accept rich media creative?
A: Yes, we do accept rich media such as expandable, video and audio. However, all rich media will have to be 3rd party hosted.
